1. You have to Truly want to be helpful. (no exceptions)
2. There's always a discovery process. (a "don't know" mind is recommended)
3. Cast a wide net. (travel to places few are willing to go)
4. Keep it simple. (a confused mind always says "no")
5. Start low and slow. (like a pot of pinto beans)
6. Have one CTA. ( It's either "now" or "not now")
7. Have patience (case the joint)
8. Think differently (see #1)
9. Winners naturally pop out. (they're strikingly different you're sure to notice them)
10. Winners beget more winners. (you couldn't stop the flow if you wanted to)
11. You're too happy not to exist. (the ineffable)
12. More winners, please. (back to the discovery process)
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