15 ideas to generate content about your expertise
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1. Write about "some of the best in the industry"
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2. Write about one company or person that messed up
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3. Write about your failures
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4. Document your process
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5. Interview someone
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6. Share an unpopular opinion
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7. Share what other experts have said
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8. Write about a different industry or craft in a way that can be connected to your expertise
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Let's say you're a graphic designer. Maybe there's something to be learned from a story about a novelist.
9. Summarize content you've consumed
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A book, a podcast, an article, ...
10. Write about "mistakes to avoid"
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11. Write about the misconceptions about your industry / craft
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12. Write about the best things about what you do
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13. Write about the worst things
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14. Write about something you made that you loved but that wasn't successful
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15. Write about why you do what you do
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