20 things I learned from 40 Ways to use QR codes in Mobile Marketing by Joan Mullally

Although written in 2011 this is still a useful quick read

1. Give a lot of thought to your landing page

What is the purpose of using the QR code? What would someone on a cell phone want to do next?

2. Put QR codes in a paper book

When I read paper books, which is less often these days, urls are usually just links: why not use a wr code instead? Although I think that my current phone will "click" on a test link using OCR

3. Use them on coupons and mailers

4. Sports arena signage: on seats

Scan a QR code attached to your seat to order a popcorn/beer to your seat!

5. Sports signage on Jumbotron

Scan here to vote for choice A or B: can do the same thing on tv

6. Real estate signage and business cards

7. Retail businesses should have a QR code that goes to their google maps page

At the time of this writing (2012) Google would send you the QR code at no charge (if you did not know how to generate one)

8. Links to mobile friendly surveys for any purpose

9. Create a mobile scavenger hunt

This could be fun!

10. Trade show materials: links to schedules and presenter bios

11. Car and boat shows

Car history with photos

12. Nutrition information stickers for items like produce or meat that don’t have space for a large label

13. Cooking instructions for food or assembly videos for furniture

14. On movie posters

Links to trailers or to buy tickets

15. Live music shows

Links to merch or other stuff about the band

16. Bus and train schedules

Can link to tracking information

17. Link to portfolios of work

This is for anyone that has a truck or sign or piece of paper where they are working

18. Instructions for repair or restocking on vehicles

For example QR codes on a fire truck or ambulance that lets you order supplies, links to repair instructions for airplanes and ships

Chris407x

20 things I learned from 40 Ways to use QR codes in Mobile Marketing by Joan Mullally

1. Give a lot of thought to your landing page

2. Put QR codes in a paper book

3. Use them on coupons and mailers

4. Sports arena signage: on seats

5. Sports signage on Jumbotron

6. Real estate signage and business cards

7. Retail businesses should have a QR code that goes to their google maps page

8. Links to mobile friendly surveys for any purpose

9. Create a mobile scavenger hunt

10. Trade show materials: links to schedules and presenter bios

11. Car and boat shows

12. Nutrition information stickers for items like produce or meat that don’t have space for a large label

13. Cooking instructions for food or assembly videos for furniture

14. On movie posters

15. Live music shows

16. Bus and train schedules

17. Link to portfolios of work

18. Instructions for repair or restocking on vehicles

19. Scan QR to donate to charity or leave a tip

20. Conference badges

21. Family and school reunions

22. Group tours: for information and identification of participants

23. Guided tours: in a house, museum or city

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