If you see a $40 flat of strawberries in the supermarket, do you buy them or maybe not?
Sit with this question for a moment. Allow it to sink in.
People are willing to spend more for a quicker path to their desired outcome, a greater probability of success, and less effort required on their part.
1. People are willing to spend more to get closer to the Source.
You'll discover more than you ever wanted to know about tires by touring a rubber plant than you will by visiting a Discount Tire.
2. The $40 strawberry buyer is a subset of the $10 strawberry buyer.
Every offer should have a VIP option.
3. People are always looking to be wowed.
Most experiences are underwhelming.
4. How can you create a dream come true experience for your client or customer?
This Oishii Strawberry is a great example of being wowed.