Cost-Efective Small Business

I am assuming there are other differentiating factors than the offerings, i.e. speed, nimbleness, etc.

1. Strategic Partnerships

2. Social Media

3. Use cases demonstrating speed and quality

4. Talk at conferences

5. Local meetups

6. Content: Blogs, Tutorials, short videos, etc.

7. Open source contribution

8. Press releases in different outlets

9. Raise capital

Many media outlets will write about your round.

10. Email marketing