Essential Skills to learn before creating / purchasing / operating an E Commerce business
1. Marketing
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2. Product / category selection
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3. Customer service
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4. Operations and fulfillment
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And what do you do when things go wrong
How do you handle returns
Do you have a warehouse
Do you outsource your warehousing
Do you use 3rd party shipping companies or do you have your own fleet of trucks
What about international shipments
Etc
5. Analytics
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How to run A/B tests
How to know which marketing is working and which isn't so you can stop the stuff that isn't working and double down on what is working
6. Picking the right eCommerce platform for your business
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The platform should allow for easy scaling, customer service, inventory management, etc
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