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Essential Skills to learn before creating / purchasing / operating an E Commerce business

    1. Marketing

    2. Product / category selection

    3. Customer service

    4. Operations and fulfillment

    How do you get the product from point A to point B
    And what do you do when things go wrong
    How do you handle returns
    Do you have a warehouse
    Do you outsource your warehousing
    Do you use 3rd party shipping companies or do you have your own fleet of trucks
    What about international shipments
    Etc

    5. Analytics

    how to measure success and optimize for that success
    How to run A/B tests
    How to know which marketing is working and which isn't so you can stop the stuff that isn't working and double down on what is working

    6. Picking the right eCommerce platform for your business

    There are many, many platforms out there (we use Shopify here at NotePD), but each has their strengths and weaknesses
    The platform should allow for easy scaling, customer service, inventory management, etc
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