1. Update image creative (Gold to convert more than red?)
2. Broad targeting split test
3. Split test different ad-spend
4. Change out HotJar for a faster loading thing
5. Add to cart retarget "Your order is not complete!"
6. Reduce site-visit retargeting window
8. Actual product photos lol
9. Get reviews, maybe exchange discount for new course
10. Fix/learn email marketing
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