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Factors that make a great business book

    1. short and sweet

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    2. easy to digest

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    3. stories are good but not too many

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    4. I'll remember the main points 6 months from now

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    5. timeless/evergreen content

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    6. inspiring or motivating

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    7. encouraging

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    8. bio's: I don't want to see every story from your life. What are the lessons?

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