Ideas Post

How I can increase downloads of The James Quandahl Show / ANY Podcast

I like the title of this list but I didn't read it so this might have duplicate ideas with the original

    1. ANSWER QUESTIONS ON QUORA

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    Search for the most followed questions on Quora. Answer them. And in each answer say, "I talk more about this on this episode with XYZ on my podcast" or something like that.

    2. Write "10 things I learned from X" where X was a guest on your podcast.

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    Tell a little story of why you wanted this guest, or personal experience with the guest, or personal experience of why you needed to learn these things, then write the ten things you learned. Make them unique and not just "wake up early every day". Post the article on LinkedIn, Medium, FB as a status update, etc.

    3. WRITE A BOOK:

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    Take several of your transcripts of episodes, edit them heavily, write intros for each transcript, make a book, upload it to amazon, make it for kindle, paperback and, of course, audible (the audible is just all the episodes linked together plus you reading your intros). Make the topic consistent. For instance, I published 'Think Like a Billionaire' which was a heavily edited version of all my interviews with billionaires.

    4. FAMOUS GUESTS + CRYPTO GUESTS

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    Some guests get a ton of downloads. Tony Robbins as an example. Gary Vee, etc. But "famous" is a weird word. Super famous might not get any downloads. But usually if they have some fame AND they have a good podcast, then they will get a ton of downloads.

    Also, right now everyone is interested in crypto. Crypto guests have a lot of downloads.

    5. GO ON OTHER PODCASTS

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    This exposes you to a whole new audience, particularly if the podcast has a loyal following AND, most important, it's in a field unrelated to yours.

    For instance, when I was on Andrew Schultz's podcast I got many new viewers. I even got a free coffee at a cafe where they heard me A YEAR EARLIER on his podcast.

    6. WRITE FOR PUBLICATIONS IN MULTIPLE FIELDS

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    When I was first building my audience I wrote for:

    - TechCrunch (entrepreneurship)
    - the Wall St Journal (business)
    - Quora (general self-help stuff)
    - The Elephant Journal (yoga, beleive it or not)
    - Thought Catalog (millenials)
    - a bunch of other publications.

    So some people knew me from the business world, some knew me from Quora, some from yoga, some from TechCrunch, some from comedy, etc etc.

    7. THE MORE PRODUCTION VALUE, THE MORE LISTENERS

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    I notice that podcasts that are not just interviews with one person but tell entire stories and have heavily edited interviews with many people (e.g. a podcast about Martin Luther King that interviews everyone who knew him and builds a story around that) have more listeners. People appreciate the work put into the episode. Freakonomics is a good example. When they upped their production game they 10x-ed their listeners.

    8. JOIN A PODCAST NETWORK THAT REALLY DOES DISTRIBUTION WELL

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    The Jordan Harbinger Show is a great example: Jordan joined a real good podcast network and they kept putting him on as a guest on the highest rated podcasts in their network and then his podcast blew up

    9. BE A GOOD HOST: (Word of mouth is ultimately the best)

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    HOW TO BE A GOOD HOST (a list within a list):
    - do your research. e.g. read every book your guest has written and listen to other podcasts he/she has been on.
    - be funny
    - ask questions Nobody ever asks.
    - make sure the listener is getting value. Always teach something in every episode and try to summarize what you are learning before the end of the episode
    - Be as topical as you can. This isn't always true. Sometimes being evergreen is more important but, for instance, when Covid first started, my podcast increased downloads a lot because I did episodes every day helping people understand what was going on in the Covid news.
    - be funny. Two of my favorite podcasts are "The Tim Dillon Show" and the old "history hyenas". Very very funny.
    - experiment. Try different formats. For instance, sometimes I have guests, sometimes I have mini-series like "I Was Wrong ABOUT.."

    10. JAY!

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    Have a "Jay" produce your podcast.
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Comments (4)
James @James
Thank yout! Most of these are different than what I had on my idea list.
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jay_yow07 @jay_yow07
That's why it's a branch! haha. Also, Number 10 is very very important to have. lol
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James @James
In my dreams...
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jay_yow07 @jay_yow07
One Day!
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