How to be a better salesperson
1. Make your product a necessity in the mind of your customer
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2. Great writing sells products
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3. Bundle your product with complimentary products to sell more
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4. Show a clear ROI - Return on Investment
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Up front.
5. People love hearing their own name
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6. Figure out where the customer is on their purchasing journey
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- Beginning, middle, end
- Mood: happy, sad, anxious, irritated
- Life stage: Career, children, retirement etc.
7. Customers do not want originality
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They want examples of your current customers. They want to be be a part of the pack.
8. A community is better than a product
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Apple sells a lifestyle not an iPhone.
9. Database
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CRM
Email list
List of names and phone numbers on a sheet of paper.
Keep track of your customers.
10. Let the customer talk
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11. Be totally honest about everything
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What your product does and does not do.
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