Ideas to grow the great sport of Rugby League
'Cos God knows the RFL can't do it!
Apologies to American readers of the site as this isn't going to mean anything to you...
Apologies to American readers of the site as this isn't going to mean anything to you...
1. Abandon the World Cup concept altogether.
Yes, Rugby League had a world cup long before Union did but it is just the wrong format for the sport. The game is not (yet) spread widely enough to make it a meaningful competition and there are better ways of structuring international competition (see below).
2. Institute a new, four-way tournament between England, Australia, New Zealand and One Other - call it The Pacific Cup or something.
3. Replace the World Cup for the lower tier nations with a new Global Championship - enable all Tier 1 players to register for a Tier 2 country if they have personal ties.
4. Re-introduce franchises in Super League
5. Forget about forcing a team in London and concentrate on the North.
6. Consolidate some teams into NRL style joint venture clubs
7. Re-vamp the World Club Championship
8. Revise the TV rights strategy with a focus on online delivery
Every Challenge Cup game should be available as well - either because it is being shown by the BBC or on the RFL's own app. Same for the 1896 Cup.
In Australia, only live games are behind a paywall - 24 hrs later the full match replay is available, for free, at NRL.com. This is how you grow interest in a sport, you make it free and easy for people to try it out and began engaging on a casual basis.
9. Northern Hemisphere needs an equivalent to "State of Origin"
It is also a huge revenue earner for the league in Australia - we need something similar in the northern hemisphere. The obvious choice would be Lancashire/Yorkshire, but that was tried before and didn't stick so we'd have to look closely why not. However, the rise of Catalans and Toulouse does complicate what would have been a easy choice ten years ago.
Some kind of mid-season All Star series is what is required:
- perhaps have the fans vote on who they want and assign players on a sort of draft system, or
- make it a three-way competition with "Reds" (Lancashire/Cumbria origin players), "Whites" (Yorkshire and Humber) and "Blues" (France and Overseas). Or something historical: House of Lancaster v House of York v House of Anjou.
10. Have a global "State of Origin" and move away from traditional style international tournaments altogether.
This could be part of a more radical approach of abandoning nation based international competition altogether at the Tier 1 level and simply having two championships above the domestic leagues: (1) Global Orgin and (2) World Club Challenge.
Position Rugby League as the global sport that operates at a level above petty national rivalries.
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