1. Make it simple to use - Even when it is complex
3. Give customers the future
4. Customers do not know what they need
5. Keep iterating the products
7. Retail - Customers need to see and touch the products
8. Get the artists on board to create huge fans
9. You do not have to be 'nice' for people to love you
10. Technology can create massive personal wealth
12. You cannot cure cancer with diet
13. You can mold the world around you
14. You can go back to something you left behind
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