Never Run Out Of "Hooks" Again (Here's Proof)
Understanding books like Robert Cialdini books on persuasion and influence are key components of creating short and punchy videos that edutain.
This is a key components for creating engaging videos. You only have 3 seconds or less to catch the viewer's attention and stop them from scrolling.
What makes you stop, like, share, or comment? Other people are just like you.
You need a hook. A hook is an opening statement (which is usually the first words) in a video that attempts to grab the reader's attention so that they want to stop scrolling and watch your video. It can be done by using a few different types of hooks, which are a question, quote, statistic, or anecdote.
I just cracked the code on hooks. Headlines are hooks. Just look in magazines, blogs, online newspapers, etc for all the hooks you want. Every headline you see below I ethically borrowed. Each headline can be repurposed and adapted to your own niche. Each day - all day you will have an endless supply of potential hooks.
This should be music to a copywriter's ears. You take the hook and overlay it to your own brand whether it's a med spa or junk removal.