Skip The Line - Chapter 17 - Exit The Line
The programming is so strong and deeply entrenched in the minds of most that even when you provide them with hard data and social proof, familiarity will overrule it. We have been programmed since we were kids about how and why to be "in the line" that the idea of exiting the line frightens us.
Most of you have probably heard some version of this story before.
“A farmer is sitting on his porch in a chair, hanging out.
A friend walks up to the porch to say hello, and hears an awful yelping, squealing sound coming from inside the house.
"What's that terrifying sound?" asks the friend.
"It's my dog," said the farmer. "He's sitting on a nail."
"Why doesn't he just sit up and get off it?" asks the friend.
The farmer deliberates on this and replies:
"Doesn't hurt enough yet.”