1. Your offer needs to be good
2. With a good offer, people will BUY
3. Your prospects will need your salespeople’s undivided attention
4. Be helpful & answer all questions after your customers/clients buy into your product/service
5. People do not want to be SOLD on something
6. They want to BUY something that they believe will help them
7. If you violate your customer/client’s trust you will lose even more customers/clients through word of mouth
8. A customer/client who likes you & trusts you has a high LTV (life time value)
9. When customers/clients think about a product/service that you provide, you/your company need to be top of mind
10. It’s easier than ever to remain top of mind with your clients/customers for your product/service
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