Chick-fil-A earned $10.46 billion in US systemwide sales in 2018, despite being closed every Sunday. Missing out on 14% of possible open business days likely cost the chain more than $1 billion, according to 24/7 Wall Street
1. If you can't be first - be different. The fact that a fast-food restaurant closes on Sunday is unheard of in the restaurant industry. It's remarkable. It's worth talking about.
2. When you say thank you to a Chick-Fil-A employee they don't utter words devoid of emotion like "I'm just doing my job"..instead their response is "My Pleasure." This is part of their secret language.
3. Chick-Fil-A has one of the most pleasant dining experiences of any fast-food restaurant. And what makes this even more profound is that we live in a world of "customer no-service."
4. Chick-Fil-A hires happy employees. It appears that the people that work for Chick-Fil-A actually enjoy being there.
5. Chick-Fil-A spend more money than any other company on employee training. You get what you inspect not what you expect.
6. Chick-Fil-A has a strong brand promise of “to glorify God” by ensuring that each employee knows how to deliver an experience that points back to that value. They keep the Main Thing, the main thing.
7. Chick-Fil-A has 4 strong values. 1. Make eye contact. 2. Smile 3. Speak enthusiastically 4. Stay connected.
8. The Chick-Fil-A mascot is a cow but they sell chicken. I call this a purple cow coined by Seth Godin.
9. Chick-Fil-A prides themselves on having upbeat servers and their willingness to listen to customer demands.
10. Everything mentioned above makes their chicken sandwich taste better.
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