Ways to Sell Coffee Without a Coffee Shop
I love coffee.
I love *good* coffee.
I don't love mass produced, poorly executed coffee with little attention to the coffee and beans and sweat that the growers put into it.
Coffee is a drug, but I don't use coffee because of the buzz. It's a whole experience with the added benefit of an energy boost.
People think "coffee shop" and they think, "I really don't want to listen to a monotone hipster tell me about their underground techno-classical slam poetry mashup concert tomorrow. Would just like a nice Americano so I can write my 10 ideas list for the day in peace."
Me neither, man.
But, I do want to talk to people who pour a really nice cup of coffee and what makes them happy and getting up to do what they do every day.
That's my kind of "coffee shop".
I love *good* coffee.
I don't love mass produced, poorly executed coffee with little attention to the coffee and beans and sweat that the growers put into it.
Coffee is a drug, but I don't use coffee because of the buzz. It's a whole experience with the added benefit of an energy boost.
People think "coffee shop" and they think, "I really don't want to listen to a monotone hipster tell me about their underground techno-classical slam poetry mashup concert tomorrow. Would just like a nice Americano so I can write my 10 ideas list for the day in peace."
Me neither, man.
But, I do want to talk to people who pour a really nice cup of coffee and what makes them happy and getting up to do what they do every day.
That's my kind of "coffee shop".
Preview
1. Make It Smaller - No Sitting, Standing Room Only
Make your little coffee haven just a closet where you can say hi and maybe catch up for a second and nothing more. Like a little secret room that only you know about.
2. Sell Coffee at the Beach
Sell iced coffee for two hours before lunch and one hour after and you'll be out of coffee every day, guaranteed.
3. Sell it With Girl Scout Cookies
Put a coffee maker next to your kids' cookie table and roll in profit.
Is this against the GSA rules? No idea. I'm not a Girl Scout. I doubt the troop leader will bust your clandestine operation if you're cool about it (make her a double maple latte on the house and I bet she looks the other way).
4. Sell Coffee to People Who Love Certain Hobbies
The coffee is good, sure. But, the branding is spectacular. Play on words, appeal to your customers' insular gaming knowledge.
It's still just a bag of beans. But, they love it!
5. Make Your Kitchen a Pop Up Coffee Spot
But, you can test your coffee concepts with your friends.
Set the table like they're at a shop. Put out a little menu. Play music so you can test if people like it with their coffee.
See if they'll throw you a couple bucks for a hand made cappuccino.
6. Sell Coffee at Yard Sales
Your neighbors will thank you for it.
(Make them a free cup, too. Be a good neighbor.)
7. Tow a Coffee Cart Behind Your Bike
I bet you'll break a few municipal laws, but do it until you know there's a demand and then get licensed.
"Catch Me For a Cup"
8. Traveling WFH Coffee Service
Sad.
Have people in your town or neighborhood sign up for 20 minute slots where you travel around and deliver fresh, custom made coffee to power their mornings.
You can sell pre-canned brews to keep them going past lunch, too!
9. Pop Up a Shop at a Workplace
I mean like a sheet metal fabrication facility.
A body shop.
Get in there and make some people happy (and make them slightly nicer coffee than, say, Dunkin or whatever).
Learn a thing or two. Make a connection. It'll be awesome.
10. Do a Coffee Stream
Part 1: coffee-making lesson/tutorial/how-to.
Part 2: talk about the coffee, origins, roaster, special causes
Part 3: discuss or do whatever it is your audience loves. Games? Chess? Backgammon? 19th Century Eastern European History? Find your niche and get to it.
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