10 Interesting Vision Statements or Massive Transformative Purposes (MTP)
An MTP is a “highly aspirational tagline” for an individual or group, like a company, organization, community, or social movement.
It was popularized by Salim Ismail in his book the Exponential Organization.
I think every individual, family, team, and organization should have an MTP.
My company's MTP is to digitize the world.
Here is a list of MTPs I find inspiring or interesting.
It was popularized by Salim Ismail in his book the Exponential Organization.
I think every individual, family, team, and organization should have an MTP.
My company's MTP is to digitize the world.
Here is a list of MTPs I find inspiring or interesting.
1. Google: “Organize the world’s information.”
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2. Tesla: “Accelerate the transition to sustainable transportation.”
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3. TED: “Ideas worth spreading.”
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4. South African Department of Education: “A South Africa in which all our people have access to lifelong learning.”
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5. Intel: “Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.”
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6. San Diego Zoo: “To become the world leader at connecting people to wildlife and conservation.”
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7. Disney: “To make people happy.”
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8. Kellogg’s: “A good and just world where people are not just fed but fulfilled.”
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9. Asana: “To help humanity thrive by enabling all teams to work together effortlessly.”
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10. Walmart: “We save people money so they can live better.”
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