10 Interesting Vision Statements or Massive Transformative Purposes (MTP)

An MTP is a “highly aspirational tagline” for an individual or group, like a company, organization, community, or social movement.

It was popularized by Salim Ismail in his book the Exponential Organization.

I think every individual, family, team, and organization should have an MTP.

My company's MTP is to digitize the world.

Here is a list of MTPs I find inspiring or interesting.

1. Google: “Organize the world’s information.”

2. Tesla: “Accelerate the transition to sustainable transportation.”

3. TED: “Ideas worth spreading.”

4. South African Department of Education: “A South Africa in which all our people have access to lifelong learning.”

5. Intel: “Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.”

What happens when Moore's Law holds no more!?

6. San Diego Zoo: “To become the world leader at connecting people to wildlife and conservation.”

7. Disney: “To make people happy.”

8. Kellogg’s: “A good and just world where people are not just fed but fulfilled.”

9. Asana: “To help humanity thrive by enabling all teams to work together effortlessly.”

10. Walmart: “We save people money so they can live better.”