10 things I learned from Seth Godin
1. Successful people know when to push past the dip (i.e., when things get hard) and when to quit
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2. Marketing is a story you tell others -> People like this buy things like this
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3. Initiative is one of the most important forces in the world
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4. The internet has enabled the extremely niche to be profitable
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In fact, you have to be extremely niche to have a better chance
5. Writing every day gives you the opportunity to make mistakes
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If you miss with one piece of writing, there's another one tomorrow
6. Edgestorming
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Edgestorming is about going to the 'edge' of something. If something's invisible, you can go to the edge and make it invisible or make it visible as a strategy.
7. You can love a process without having to love the end product
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For example, Seth enjoys making coffee but doesn't love it.
8. One of the best ways to be marketable is to be remarkable (i.e., worth talking about)
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9. Nobody remembers your failures.
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10. Books can be a useful map of the territory
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But it's not reality
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