10 Ways To Create Magical Experiences from Jesse Cole
Lessons learned about "creating magical experiences for customers and fans" producing & mixing The Insurance Guys Podcast episode with Jesse Cole of the Savannah Bananas. Check out Jesse's newest book, "Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience.
Preview
1. Eliminate friction by experiencing your processes, systems, and products.
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2. Map the experience.
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Analyze and document the frustration points and barriers.
3. Determine what would be the “exact opposite” of the status quo.
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4. Entertain always.
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5. Experiment constantly.
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6. Engage deeply.
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7. Empower action.
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8. Play The Long Game
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Focus on the next quarter-century not the next quarter.
9. Leave money on the table to create a better fan experience.
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10. Hire by attracting rather than recruiting.
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Share your vision publically over and over again to attract people that want to be a part of your vision.
Vision = Purpose + Core values + Engaging Stories
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