10 ways to intentionally come up with bad ideas
1. Think of the most morally reprehensible thing that could be done
2. Think of how to make it financially unsound
3. Ignore the laws of physics
4. Ignore the law
5. Focus exclusively on pleasure
6. Disregard how uncomfortable people might be with it
7. Think of something unnecessarily dangerous
8. Imagine all the customers being under 5
For example, an idea for an airline: Make flight attendants change diapers (do 5 year olds still wear diapers? I don't have children)
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