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10 Ways to Leverage Yesterdays List

Yesterday I posted an idea list: 10 Reinvention Myths and Reframes.

Today's list is 10 ways I can leverage these myths/reframes for my coaching biz.

The goals behind these are: New clients, email subscribers, and speaking gigs.

    1. Videos

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    Short 2-3 minute videos diving into the myth and offering the reframe—post to social.

    2. Weekly newsletter

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    Add a myth-busting section to the email I send out every Friday.

    3. IG Stories

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    Create graphics and content for IG stories, with a CTA (free call)

    4. Social Media Posts

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    Create posts for LI/IG/FB, graphic and short caption, include a CTA (free call)

    5. Keeping Building

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    There are more than 10; examine my notes from client calls and find the themes that seem to pop up the most. What are the biggest problems they face?

    6. Lead Magnet

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    Bundle all 10 (or more)into a lead magnet to drive people to my email list.

    7. Blog posts

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    Create a long-form post based on each myth for my website, LinkedIn and Medium. I can then repurpose it for my weekly newsletter.

    I can also submit to other publications.

    8. Ebook

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    Bundle all the long-form posts and create an ebook. Self-publish to Amazon. Leverage this and my existing book for speaking gigs.

    9. Engagement

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    Ask followers for their own beliefs, how the myths show up in their own lives/experiences, and use them for a LinkedIn poll.

    10. Data Collection

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    Use the answers from # 9 to create new content. Then, rinse/Wash/Repeat the steps above.

    11. Bonus: Create Cartoons

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    I just like making stick figure cartoons; it makes me happy. I could do a 3/4 panel cartoon of a couple of stick figures discussing these.
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Comments (4)
jay_yow07 @jay_yow07
Craig! I didn't know you do stick figure cartoons? I don't think I have seen any of them from you! Share some here! Also, what do you think about IG reels? Would you do them or you stick with regular IG stories and all?
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craig @craig
I've never shared my cartoons in public, I've only ever done them for friends - but I will start sharing more of them. I don't have any experience with reels, only stories. I think in regards to this idea I would look into them.
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craig @craig
Also, the cartoons are not drawn well at all - but they make my friends laugh.
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chantelle @chantelle
Thanks for sharing this. This is interesting!
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