10 ways to sell a data & analytics service to small businesses
I love how specific this challenge is!! Been in sales for 6+ years, SMB & enterprise and I have a few small ideas
1. Say "build for the business you want, not the business you have"
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2. Own your data
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3. Can you sell analytics services to real estate agents?
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You're in healthcare -- so small dr offices would also apply. But target the office or business managers not the Drs themselves
4. Case studies - create them for SMB
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5. find local restaurants or coffee shops - ask for recommendations there
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6. Demonstrate how the big data companies will eventually put them out of business if they don't own their analytics
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7. Be a teacher, challenger and expert in every call
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