1. Divide concepts and highlight
Headers to divide concepts
- Numbers for instructions or step-by-step actions
- Use bullet points for key concepts
- Use bold to emphasize points
3. Ruthless Editing: Pretend that you will pay yourself $10 for every unnecessary word or sentence you can delete
4. Data Visualization
- Numerical Data: Charts for numerical data
- Non-Numerical Data: Process diagrams such as Smart Art in Microsoft Word
5. Start with an area of agreement and provide context
8. Keep read time within a few minutes
9. Don't be recalcitrant: cut down on big words and jargon
10. Ask yourself: If I explained this to someone who just walked off the street would they understand?
11. When all else fails use hand puppets
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