17 TIPS THAT WILL MAKE YOU MORE MONEY THAN ANY COLLEGE DEGREE:
1. People buy with emotion, then justify with logic.
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2. Sell the transformation, not the product.
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3. It's easier to sell an offer that solves pain, than one fulfilling desire.
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4. Study psychology, cognitive bias, and body language.
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5. Marketing is about empathy.
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6. If your offer has a solid guarantee, it will result in more sales than refunds.
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7. People don't care about your offer, only what your offer can do for them.
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8. Using pictures tor written testimonials will make them more believable.
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9. You don't need a $2 Macbook Pro, $967 logo, or an $87,000 degree to start a business.
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10. You become wealthy by becoming valuable, then becoming scarce.
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11. There will always be a market for health, wealth, and relationships.
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12. You can't be terrible at sales calls if you have a great offer.
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13. To grow, say yes to many opportunities, but to continue growing, learn to say no.
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14. Charge "high" prices so you can deliver more value for your clients.
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15. If you wouldn't work with someone for a year, don't work with them for a day.
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16. An average product with great marketing will outsell a great product with bad marketing.
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17. There's no such thing as too high of a price, only too little value.
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