Some thoughts on what I believe is wrong with the self-help industry - as someone who's in the space.
1. Hyper Focus on Positivity
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There's a lot of material promoting positivity at all times.
This denies a considerable component of the human experience; sometimes, things suck. And it's ok to feel down, angry, shame, guilt, embarrassment, jealous, or whatever.
If we deny our emotions, we deny a part of ourselves. How will we ever accept ourselves fully, deeply, and implicitly if we deny a piece of what makes us, us? How will we ever feel whole?