Gimmicks - Where Curiosity Goes To Die
Gimmick - a trick or device intended to attract attention, publicity, or business.
I've invested a lot of my time and money into gimmicks. Gimmicks are hard to resist especially when they're marketed well.
Here's one gimmick that just made its way into my inbox just a few days ago by someone who shall remain nameless that a lot of people "respect."
"How to get the $397 “Traffic Intensifier Software” for just $27 today!
(See Banner Below)
There's are many problems with gimmicks but the biggest one is that they simply don't work. And even if they do work (which is quite rare) they only work for a very short time before you're off to look for another gimmick.
I've invested a lot of my time and money into gimmicks. Gimmicks are hard to resist especially when they're marketed well.
Here's one gimmick that just made its way into my inbox just a few days ago by someone who shall remain nameless that a lot of people "respect."
"How to get the $397 “Traffic Intensifier Software” for just $27 today!
(See Banner Below)
There's are many problems with gimmicks but the biggest one is that they simply don't work. And even if they do work (which is quite rare) they only work for a very short time before you're off to look for another gimmick.
Preview
1. Gimmicks definitely attract attention.
You got to get my attention first and this is done by any means necessary. Some people refer to this as "writing good copy" - say or do anything to get me to take the next action (right)
2. Gimmicks are great profit centers for the business owner.
The creator laughs all the way to the bank - the students continue to suffer financially, mentally, and psychologically.
Who's to blame, the marketer or the student? No one - it's a gimmick.
3. Gimmicks are like deflated balloons.
4. Gimmicks are detractions.
5. Gimmicks are presented as the answers to our most pressing problems (prayers).
6. People offering gimmicks don't care about me.
NOPE! I don't know the last time I heard from this marketer. It's Memorial Day Weekend so it's a convenient time for him to send out an email offer to see how many people will bite. It's a numbers game.
7. Gimmicks are not the whole story.
Now remember we started off with the premise that the person that's trying to sell me something doesn't give a fart about me...I'm just a number.
8. Don't Pay Attention To The Wrapping - Look At What's Inside
However, the real thing up for consideration is not how much money I could possibly earn - am I interested in doing the thing in the first place?
Is this software assisting me in giving my gifts and talents to the world?
Or in the words of rappers - Am I just chasin' a bag?
I am not concerned about money and trinkets - If don't enjoy the experience and it's not within my "zone of genius" I'm out.
9. Gimmicks are like Crack Cocaine.
I've also watched many documentaries on the topic.
You will chase the high you get from the first hit, never to arrive at that state again.
The high is short-lived and once you're done with the dope you spend your entire day - perhaps your life looking for more dope to smoke.
Gimmicks give us a similar short-lived high, but just like the Crack, it always falls short of delivering what it promises.
10. It's one damn Gimmick after another.
Gimmicks are plentiful and they have no problem taking all of your money and time.
Gimmicks are bitter and don't produce a lot of fruit.
Gimmicks stand on every street corner with easy barriers to entry.
Gimmicks are quite clever - chameleon-like - we don't see most gimmicks until it's a sunk cost.
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