2. Promote something you value highly, that you think 100% brings value to people
3. Promote to a group that you know well that already values your work
4. Get testimonials and build the promotion around them
5. Come up with all the downsides and make yourself comfortable with them
6. Pre-mortem - come up with all the reasons it would fail
7. Outsource - Get a friend to come up with a draft pitch for you, then modify to make it more your style
8. Pretend you're someone you hired to pitch the project
9. Trade with a friend - promote for you friend and they promote for you
10. Promote something small that has low downside for the buyer. (low price, only time, etc)
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