Persuasive copywriting
In response to the challenge of what points to emphasize in changing a visitor into a customer. In no particular order.
1. What is the product?
2. What problem does it solve?
3. Why do you need it?
4. Why is it better than other options?
Similar to #3, but not the same.
5. How do I get it?
6. Make sure the copy states the price AND actually asks for the sale.
7. When purchasing. What options do you have?
Colors, sizes, delivery dates, etc.
8. The upsell.
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