Problems I Run Into When Creating Idea Lists
1. Overlapping concepts that could probably be grouped into one idea
... but if I'm desperate to make it to 10, I will rephrase to make them seem distinct
2. Stale
I come up with a List Idea (an Idea for a List, which is different than a List of Ideas...) it will seem promising when 2-3 ideas pop in right away, but by the time I get to really filling it in, I'm not really stuck for ideas, it's just that it feels like there's nothing new to say about the topic
3. Energy
I like to keep a few List Ideas that are 'Low Hanging Fruit' that are easy to fill in on busy days or days where I'm tired (these often overlap of course). The ideas won't need much description or research. Unfortunately, these kinds of lists are hard to come by, and my List Ideas which are more abundant because they come to me in the shower or wherever, take more work to fill out.
4. Time
Similar to #3. When short on time, I need ideas that can be clear from the title alone.
5. Distractions
Work calls, emails, personal calls, texts, bathroom breaks...
6. Expressing the idea
Sometimes putting a concept into words is difficult...
7. Self-doubt about my writing
...see # 6. If I get some words down, I may wind up deleting them and starting over when I'm not happy with them.
There's a story Tony Robbins told on my podcast: he had to train marines to shoot better. He had never taught shooting before. But here's what he did. He brought the targets one foot away from the marines. They all shot bullseyes. Then two feet away. All bullseyes. Then further and further. He said he had the best results of any class.
So all of these feelings about your lists are true. But bring the target closer. Just right one idea. Then maybe two. Don[t worry about the quality of the idea. Nobody is judging. Even title it, "Here's my bad idea of the day". In fact, I'll do that tonight.
Keep it fun
List out what interests you
If you don't have anything on a given day, that's ok.