Skip The Line - Chapter 19: The Spoke and Wheel (Or How To Monetize Anything)
1. The Wheel represents what everybody else in your industry is doing. The spokes are your imagination. Action step: Spend time brainstorming some possible spokes because this is where your best ROI is hiding.
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2. Spokes are often easier to deploy because their are fewer people thinking in this fashion. Action Step: Remember, if you can't be the first, be the only.
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3. Spokes represent infinite possibilities. Spokes help provide a sturdier and more flexible wheel. Action Step: Start now and try and come up with at least 3 viable spokes that you could monetize and that would provide value to your audience.
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